The vape juice market is ever expanding, and with so many different brands and flavours to choose from, you might find yourself a little bit spoilt for choice.
To help you choose which vape juice to try next, we’re taking a look at some of the best e-liquid brands for 2025.
Best vape juice brand for new vapers
An e-liquid brand that we always recommend to new vapers is Ohm Brew 50/50. The formula of these vape liquids is perfect for use with a starter kit, and there are over 40 different flavours to choose from, from all different flavour categories. From traditional options like tobacco and menthol, to fruits and desserts, no matter what your flavour preference is there is bound to be a flavour that suits you.
When you are new to vaping it is important that you are able to choose the exact nicotine strength and flavours that are best suited to your needs, to ensure that you can effectively manage your nicotine cravings and that you continue to pick up your vape in favour of returning to smoking.
The Ohm Brew 50/50 range is also available in a range of different nicotine strengths, allowing you to choose a 3mg, 6mg, 12mg, or 18 mg/ml strength. This means that you can choose the exact strength that best reflects your previous nicotine intake from smoking, giving you the best chance at successfully managing cravings and avoiding withdrawal symptoms.
Another great thing about the Ohm Brew 50/50 range is that many of the flavours are also available in the Ohm Brew Badass Blends and Badass XL ranges, which have a high VG formula and come in larger short fill bottles. This means that if you choose to transition to a more powerful vape kit that needs a different type of vape liquid, you can continue to use the flavours you love.
Vegetable glycerine (VG) and propylene glycol (PG) are the two base ingredients used to make vape juices, and they can be found in different ratios depending on the type of e-liquid. Which ratio vape juice you should use is mainly dictated by which type of vape kit you are using.
If you are using a small device like a starter kit or refillable pod vape kit we recommend 50/50 or high PG e-liquids like the Ohm Brew 50/50 range, as these have a thin formula which is easy for the coil to absorb. They also come in a wider range of nicotine strengths. However, if you are using a larger device like an advanced vape kit, you will need to use a high VG vape juice like the Badass Blends range which has a thicker consistency, to avoid leaking or over absorption. You can find more information on choosing the best e-liquid for you in our blog post ‘How do I choose the right e-liquid?’
Best vape juice brand for MTL
Another great 50/50 range comes from Crystal Clear who offer an extensive range of vape juice flavours, including cherry crush, lemon & lime, and berry breeze.
These e-liquids are ideal for mouth-to-lung (MTL) vapers, as the nic salts are super smooth so even if you need a high nicotine strength they feel incredibly comfortable to use.
Mouth-to-lung vaping is the style of vaping that most starter kits are used for, as it replicates the way in which you would smoke a cigarette. The formulation of this range makes them a great option for use with these kits, and the range of 10 flavours incorporates all of the best vape juice flavours for beginners. You can also choose between a 10 mg/ml or 20 mg/ml nicotine strength to find which one best suits you.
Crystal Clear e-liquids are nic salts, short for nicotine salts. There are two different forms of nicotine used in vape juice, nicotine salts and freebase nicotine. Each type is extracted using a different method, giving them different characteristics.
Nic salts do not offer much of a throat hit and are known for their smooth feeling inhale, no matter which nicotine strength is used. They also allow for faster nicotine absorption, which can satisfy cravings faster than freebase nicotine e-liquids.
If you want to read more about nic salt e-liquid check out our blog post ‘What are nic salts? A comprehensive guide to using salt nicotine’.
Best vape juice brand for flavour
Double Brew Bar Series is a unique vape juice range that is perfect if you are looking for intense, full-on flavour. This is because they are made using twice as much flavour concentrate as standard e-liquids, so the flavour payoff is much higher than most other vape juice options.
The Double Brew range is comprised of over 25 flavours inspired by all of the most popular disposable vapes, specialising in fruity flavours like blueberry sour raspberry, kiwi passionfruit guava, and pink lemonade.
Another unique thing about the Double Brew range is that there are two different bottle sizes to choose from; 10ml nic salts and 100ml short fills. Their 10ml nic salts are available in a choice of three nicotine strengths, 5mg, 10mg, or 20mg, while their 100ml short fills contain a nicotine-free e-liquid but leave enough room in the bottle for the addition of nicotine shots if needed. Both options have a 50/50 ratio, perfect for small vape kits, and have the same double concentrate formula for incredible flavour payoff.
Best bar salt vape juice brand
Our top vape bar salt vape brand has to go to ELFLIQ thanks to their wide variety of flavours and authentic taste. Bar salts, also referred to as bar juice, are e-liquids that are specifically formulated to replicate the taste and feel of using a disposable vape, making them a great option for those who have been using disposables and are now looking to transition to a reusable vape kit.
They aim to enhance some features of nic salts to replicate the disposable vape flavour experience, and are particularly popular with those transitioning from disposable vapes to a reusable vape kit.
The ELFLIQ by Elf Bar range not only replicate the feel of using disposable vapes, but are actually the exact same e-liquids which are found in Elf Bar disposable vapes and prefilled pods.
They are available in over 30 of the most popular Elf Bar flavours, so chances are you can find your favourite within this range and continue to enjoy it in any compatible refillable vape kit.
The ELFLIQ range are available in both 10 mg/ml and 20 mg/ml nicotine strength, with selected flavours also available in a 5 mg/ml option, so you can find the nicotine strength that best suits you. Like standard nic salts, bar salts are absorbed into the blood stream in just a few puffs to satisfy cravings quickly. They also have a smooth feeling inhale with minimal throat hit, even at high nicotine strengths.
Where they differ, is the use of concentrated flavourings and sweeteners to offer an intense flavour experience. Bar salts also tend to be available in all of the most popular disposable vape flavours. You can find out more in our complete guide to bar salts.
Best vape juice brand for sub-ohm vaping
If you are using sub-ohm vape kits or advanced vape mods you will need a high VG e-liquid, like the Badass Blends and Badass XL short fills. This is because these vape kits are more powerful with larger coils, and the higher vegetable glycerine content gives these e-liquids a thick consistency that is perfect for large vapour production.
Bottles of e-liquid larger than 10ml are sold without nicotine, however, there is room left in the bottle for the addition nicotine shots, if you would prefer to have a nicotine content. By adding one 18 mg/ml nic shot to a 50ml short fill you would get 60ml of 3 mg/ml e-liquid, but this also gives you the option to keep the short fill at a zero nicotine if preferred.
The Badass Blends range includes flavour options, like tobacco ziggicig, strawberry chew, and salted caramel. The Badass Blends range is also available in 100ml of e-liquid, giving you space to add up to two nicotine shots.
If you want to find out more about the different vape juice options available, take a look at our handy e-liquids explained guide, or reach out to a member of our team either in your local Evapo store or through our online Customer Service Hub.
